Reels are a 60-90 second video clips that play conveniently on mobile devices through platforms that allow creators to shoot, design, edit and post them. Each platform calls these short-vertical videos something unique. Facebook and Instagram call them “Reels.” Youtube calls them “Shorts.” For the purpose of simplicity we’ll just call any video that is…
If documentaries are real, authentic stories, then docu-ads are real, authentic advertisements. They lean more toward documentary than regular advertisements because if you are selling something, you are going through a real process of manufacturing, delivering and maintaining. For example, I made the video below, “The Studio 131 Story”, over the course of 3 years…
What did you get up to in 2024? I asked you to become a content monster… Did you? Well, I’m not sure if I did either, but I did record a lot of really cool moments in 2024. Some choreographed, some spontaneous. All natural, authentic and real. Thanks for checking out my reel! Want to…
I’m so enamoured by the idea of putting together other people’s footage, I decided to show you the innerworkings of the process. Watch the video: If you want me to string together your footage, reach out!
My goal is to spur you into action to become a content monster in 2024. Own your expertise and tell the world like it is. Use this content to sell your products and services. I’ve talked to many people this year who were excited to make content and haven’t pulled the trigger yet or have…
Martin Luther King Jr. is referenced in both episodes 3 and 4 of Bawa Jain Speaks Exclusively with Elite. In either episode, you can get a good lesson about race in America in the recent past as well as a lesson about peace and non-violence. Watch Episode 3 Now South African leader Nelson Mandela exemplifies…
If you’ve ever dreamed of producing a video that feels more like a movie, you can begin working toward that dream today. In this post, I’ve listed 10 techniques for more cinematic video production which I’ve learned from film school and experience as a videographer/editor. By the end of this post, you’ll be able to…
If you have ever dreamed that your job or passion would be a great reality TV program, you will be interested in learning how to structure drama on screen. Reality TV “style” is also a sought after method for advertisers as it fits products or services into an authentic “real world” usage scenario. If done…
Make your own video content with the Content Incubator from Davey Rockwell Post Production. Davey Rockwell works with individuals and businesses to help them produce their own media. If you’re interested in planning an idea, shooting a video or editing a video that has already been shot, please contact us. What is the Content Incubator…
Before we get into Davey Rockwell Post-Production’s consistent approach to building videos that get strong viewership, let’s first make a clear point about why not all views are created equal. What is a “View” on Youtube? View count is the number of views a video has received on Youtube. Youtube counts a view when someone…
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