The Best Events Make 2 Event Videos
If you are the person in charge of both the promotion and execution of an event, creating event videos is a key component for you. You will always be responsible for at least two types of videos when it comes to events.
Event Videos: Promotion and Documentation
- You will be making videos to promote the event before it happens.
- You will be making videos to document the event as it happens.
- In both cases you’ll have to consider attendance, contribution and sponsorship when producing the content.
Event Promotion Videos
First you have to get people to come and raise some money!
As an example, in the video series below, I created a two-video event series for Studio 131, an event hall and dance studio in Largo, Florida. To promote the event, Karen Aucoin, the event director and dance instructor, invited me to record her dance practice for a performance which was to be the centerpiece of the whole event.
Event Documentation Videos
It’s event night! Let the magic begin.
For me, event documentation is a realistic portrayal of a mostly chronological series of events. There is always an emphasized storyline in an event video for me. That’s how I know what to point my camera at. The client tells me what that storyline is and I immerse myself in it at the event.
Using Crowd Sourced Event Video
You can shoot your own event, by collecting the footage of your attendees! These can be fun and interesting ways to combine multiple storylines from the night into one amazing event documentation video.
If you’re going to go with the crowd-sourced route, you could even give a select few of your guests a style guide for key things to capture or shooting techniques to use when gathering the video you want. Most importantly, tell them to enjoy themselves and be natural. And put no pressure on them.
If you want to apply pressure, hire a professional.
Hiring an Event Videographer
If you want to hire a videographer for your event to be the professional to capture it, check out the ethics and standards section below. These ethics and standards are how I have been able to provide event videography that is unique, beautiful and thought-provoking.
This section can help you choose a videographer, become a videographer or, decide to a hire Davey Rockwell Post-Production for your event videos.
Highly Experienced Event Specialists
If you’re interested in this service, but haven’t planned your event yet, you’re in the right place.
To plan your entire event, choose a venue, book performers, or choose from a network of other event specialists, I work with the best event company called Local Music Lives. I have been creating event videos at a discount for people who book their event through LocalMusicLives.com.
Event Videography Ethics and Standards
Since we like you so much, we’re going to share what makes our videography the cream of the crop when it comes to events.
Client First
The client’s story is most important for me, so I do as little as possible to interfere with that when shooting an event. I prepare for certain elements which visually I know I will need to capture and I try to capture them in all their glory, faults and all.
If necessary, I will set the stage or encourage the event host to start the element that I need to film. That’s the extent of my interference in the reality of the client’s event. However, most of my clients like this actually. On numerous occasions, I have actually saved events from falling on their face because of a quick direction to the event host that an action needs to happens in front of the camera.
Editing Time
In video editing for events, we have to condense time in most situations. Unless you want us to keep a recorder going for the entire event and hand you back the raw footage (which can be done by request), we will be cutting/condensing time in post-production.
When cutting time, an editor will be given liberties to make some things shine. This can help correct any faults of performances or speeches. Thanks to a three-tier review process, if there is anything cut from your event that you want back in, we will put it back.
Corrections in an edit are possible through good planning and pre-production. If we know what the client wants from their event, we know what to point the camera at. We cannot point the camera at everything at all times, but we can make sure that the key elements of the client’s story are there for editing.
Repeat Action
When shooting a performance or speech at an event, I look for repeat action through my camera. Cutting together different video clips on a similar action is a basic editing trick to make it look like a cut never happened. This match-action edit can help smooth over any performance mistake.
Other Event Videos
Please check out my Youtube channel where I have posted a handful of event videos that I have created. I create unique event videos which tell stories for birthdays, weddings, announcements, parties, graduations, dances, performances, speeches, memorials and celebrations of all kinds. Contact Davey Rockwell Post-Production to get started with your event videos.
