Content Incubator Class 1

Make your own video content with the Content Incubator from Davey Rockwell Post Production. Davey Rockwell works with individuals and businesses to help them produce their own media. If you’re interested in planning an idea, shooting a video or editing a video that has already been shot, please contact us.

What is the Content Incubator

If you have aspirations to produce content and spread your message to an audience, the Content Incubator will help you real those goals. Eight lessons build on one another to provide an easy guide to produce introductory content for your channel, profile or platform.

The Content Incubator will also teach you how to “read” pictures. By understanding cuts/edits and the way shots are framed or composed, students will be able to see through the “facade” of authority that visual media creates.

Lessons for Producing Content

There are eight lessons to get started with producing content according to the Content Incubator guidelines. This isn’t a formula, but a starting point for experimentation. Sometimes the best ideas come when the guidelines are experimented with. The point with these lessons is to provide an idea of how professionals work efficiently to gather visual information to tell a story and promote a “Call to Action” (CTA).

Lesson 1 – Making An Entrance.

Jumping right into an in class activity, students will deconstruct how an entrance is shot in a reality-tv scene, discuss why it is shot this way, when it isn’t shot this way, and the ethics of staging a scene in documentary production. They will then stage there own entrance shooting for a match-action edit.

Concepts: Camera basics, Tripod basics, Match-action edit, Location Releases

Lesson 2 – The Hero Shot

Students will learn how to use the camera as a way to describe the subject they are filming by shooting a “Hero Shot.” Borrowing a convention from action films, students will make their products and people look larger than life with a “Hero Shot.”

Concepts: Camera Placement Camera Movement, Non-verbal storytelling, Individual/Personal Release (optional), Green Screen/chroma key

Subscribe for More Lessons

If you’re interested in learning more about the Content Incubator, please subscribe to Davey Rockwell Post-Production on Youtube for the latest updates about the Content Incubator. If you would like to participate in the course, please email [email protected] or call 727-643-3737.